SEO: our tips & tricks
How is the on-site optimization of a hotel structured?
Below you will discover how and why to perform optimizations, essential elements for natural referencing. If you do not have access to these fields, this part will allow you to enrich your knowledge to better communicate with your provider.
First step: the optimization of the title tag and the meta description tag of a page: these are the characters visible from the search engine results.
THE TITLE TAG
The optimization of the title tag must include the main keyword of your destination page & the name of your establishment. Number of characters not to exceed: 70
THE DESCRIPTION TAG
It is used to inform the user and a relevant presentation can improve the click rate. Putting a list of keywords in a row will have no interest, except to scare the user away.
The important elements of a meta description tag are: the notion of official site, the product and/or service offered, a geographical notion, the mention "best rates guaranteed". Number of characters not to exceed: 165
OPTIMIZATION OF YOUR URL
Google advises not to create URLs that are too long. A URL between 70 and 90 characters is correct.
www.le-fort-du-pre.fr : is your domain name. Its choice is very important in your communication. It must be simple and easily memorable (name of the establishment, name of the establishment + city...)
/seminaire-auvergne.html : is the path to a specific web page. It indicates additional information about the page the user is consulting. If it contains the keyword of the page in question, it is an additional asset for natural referencing.
Think about translating these paths into foreign languages when your website has several languages.
Discover the 5 main elements of a web page
THE PAGE OF A SITE SEEN BY THE INTERNET USER
THE PAGE OF A SITE SEEN BY THE ROBOTS (SOURCE CODE)
OPTIMIZATION OF YOUR HN STRUCTURE (1)
The H1 to H6 titles allow to organize the content of a page. For the Internet user, they make it easier to read a text; for search engines, they facilitate crawling* and better understanding of the semantic field of the page by robots.
The tag with the most impact on natural referencing is the H1 (first level title).
*software robot in charge of exploring websites and internet content
OPTIMIZING IMAGES (2) AND YOUR LOGO (3)
Why should you optimize your images? In the hotel and restaurant industry, the presence of large and beautiful images is highly recommended in order to give the Internet user an experience as soon as he visits your hotel's official website.
All these images usually take the place of text. By optimizing images, you are giving textual content to the robots, which are not yet able to interpret images.
So don't forget:
To name your images with main keywords, indicating the context of the image: pool-hotel-saint-bonnet-le-froid.jpeg.
To define a tag " ALT " in addition to the name of the image. hotel with swimming pool Saint Bonnet le Froid
Your logo is generally present on all the pages of your website. The importance to attribute a name and an ALT tag to your logo is thus multiplied by 20, 30, 40 according to the number of pages which your site comprises.
Logo name : hotel-
Alt of the logo : Hotel Restaurant Saint Bonnet le Froid
If you are unable to name your images and add an ALT tag to your images, ask your webmaster to intervene.
LINK OPTIMIZATION (4)
In the web, there are two types of links: internal and external (part 6).
Internal links allow you to link two pages of the same website. For example, putting a "Rooms" link on your "Hotel" page is relevant because it helps guide the Internet user and the robot to deeper pages.
How to optimize your internal linkage?
In the same way as for images, you can name your links by adding a title tag. EXAMPLE : video presentation hotel fort du pré
TEXT OPTIMIZATION (5)
Highlight in the content of your pages:
Your keywords (1 per page)
The lexical field around your keyword (hotel : sleep, accommodation, room...)
The more content your pages have, the more weight they have in terms of natural referencing.