CONTEXT AND BRIEF
A new player among hotel groups in France, Beautiful Life Hotels was founded in 2019 by Gérard Jicquel, former general manager of a large French company. The group quickly approached Eliophot to benefit from our expertise in the hotel market and our experience.
This was the beginning of a partnership with many ramifications:
Eliophot becomes the group's appointed marketing agency. This collaboration should position the BL Hotels group as a major player in the French hotel industry, through its identity and its establishments.
Simplicity, strength and high quality must be the hallmarks of the colours and graphic elements that are integrated into the charter. Black is the obvious choice: no detours or artifices.
Continuing this logic, it is white that will support it and fill the gaps. Finally, gold sublimates the charter and enhances the other elements.
The circled logo evokes consistency and perfectionism, the group's core values. The bold letters B L soberly suggest French luxury. The Beautiful Life Hotels umbrella brand is thus unveiled.
Three years later, we were able to define with BL Hotels their graphic identity for the entire group. There are also 14 websites for 10 properties, as well as a brand portal site, www.bl-hotels.com.
We continue to work together, with a consistent long-term SEO strategy and Google Ads campaigns to maximise the individual performance of each property across the group.
Discover the website : www.bl-hotels.com