CONTEXT AND BRIEF
Opened in 2015, La Régalido**** is the new Camargue reference for establishments that combine the charm of a human-sized hotel with the comfort of a personalised service. As part of a hotel group, with notably the Margaret Chouleur (link to the hotel), another Eliophot reference, it is initially with the aim of modernising the site that we begin our collaboration.
The needs assessment with the hotel management at the beginning of the project revealed a need to update the logo, as well as the name, formerly Villa Régalido.
Located in Fontvieille, close to Arles, La Régalido is nestled in the heart of Provence and very close to the Camargue. As this region is dear to our hearts and to those of the establishment's teams, we have based our creative work on this strong identity.
Although the most prominent colour on the site is still white, it is olive green, with variations of green and dark grey, that gives the platform its depth.
The logo elegantly draws the silhouette of a cicada, with the "R" of La Régalido on its back.
The discreet charm of the Provençal farmhouse emanates from the hotel's new website, with the olive branch motifs that adorn the content blocks, bringing them to life.
In order to apply creative thinking to the marketing strategy, the keywords that associate hotel searches with the region's tourist attractions are highlighted in the referencing:
Arles, Les Baux de Provence, les Carrières de Lumières, les Alpilles, le Pont du Gard...
Discover the website : www.laregalido.com