HÔTEL DON CÉSAR
CONTEXT AND BRIEF
A 5-star establishment with 39 rooms and suites, 7 villas and a private pontoon that juts out into the bay of Porto Vecchio, the Don César has been shining on southern Corsica for over 10 years.
Since 2015, the hotel's teams have been working hand in hand with Eliophot to develop its marketing strategy and define the tools for omnichannel campaigns. The aim: to highlight a high-end website and high-end services to maximise direct bookings and increase the hotel's margin.
Four areas of work to improve the hotel's margins:
SEO: A fully mobile responsive and custom designed site, with a first version in 2016, then a complete makeover in 2022. Targeted work on the most relevant searches for the establishment, after thinking through the keyword strategy with management.
SEA: A campaign to protect the hotel's brand, to bring visitors back to an elegant site rather than a platform like Booking.com.
META SEARCH: Comparative advertising to highlight the hotel's competitive rates. This gives the hotel a visibility boost on its prices, which are more aggressive than those of resellers.
EMAILING: Take advantage of the hotel's seasonal nature to maximise occupancy in the high season and build customer loyalty.
The months and years of work have generated a very satisfactory ROI for Don Cesar:
SEO : 71 000 visiteurs depuis le lancement du premier site en 2015, avec un panier moyen de plus de 4 000€ par réservation et +1M€ de CA enregistré en direct, soit 170 000€ de bénéfices enregistrés par rapport aux OTAs.
38 requests on the first page of Google, including 12 in first position, notably on very competitive keywords: "hotel spa corse" or "hotel de luxe porto vecchio".
SEA: More than €70,000 in turnover generated, with a ROI that exceeds x35 for the 2022 summer season. On the single keyword "don cesar hotel corsica", a reservation was recorded at 11,460€, for a keyword that cost 20.14€, i.e. 569 times the budget invested!META SEARCH: The 2022 summer season was a success, with 22,270€ of turnover generated internationally for only 916€ spent.
Newsletter: 28 email campaigns sent since 2017, with excellent open rates above 30% and click-through rates of 4%.
Discover the website : www.hoteldoncesar.com