CONTEXT AND BRIEF
With a dozen 4-star establishments, the Najeti Hotels & Golfs Collections group is positioned as a standard in the high-end hotel industry in the north of France.
Eliophot was approached by Najeti in 2021 to modernise its online presence, via a new portal site and a revamp of its hotel sites.
The challenge was twofold: to update the Najeti group's web identity, and to design, develop and implement 10 hotel websites simultaneously.
ART DIRECTION & CREATION OF AN UMBRELLA BRAND
Our web designers take control of the operations and propose different logo and graphic universe ideas. At first, a classic approach was decided upon, paying homage to the historical Najeti establishments. After many collaborative exchanges, a modern direction was finally taken. The Najeti umbrella brand came to life.
Under this umbrella brand, the choice of colour palettes takes shape with consistency, in order to give each hotel its own character, while maintaining homogeneity and consistency with the group's identity.
By relying on strong graphic elements, Najeti sites stand out with a clear identity.
These include :
- The use of the "/" as a recurring element, referring to the central bar of the Najeti N.
- It is also used in the action buttons, cut in their right end to create a reminder of this slash.
- The Najeti logo in the background of the text blocks.
- The use of large visuals, in blocks or in full page width, in order to offer an immersive experience for the site visitors.
Discover the website : www.najeti.fr