Ksar Ighnda social networking agency

A destination that speaks for itself

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The brand

Ksar Ighnda

Services

Website, social networks, photo/video shoots

To visit

Ksarighnda.com

Background & brief

Transforming a destination into a brand : building a digital presence

Located in Aït Ben Haddou, just outside Ouarzazate, Ksar Ighnda is a riad inspired by the traditional architecture of Moroccan ksars.

Despite the singularity of the location, the establishment suffered from a lack of visibility and was still heavily dependent on travel agencies. The challenge was therefore to build its own digital identity, through a website and a coherent social media strategy.

Social networks were to transform the hotel into a genuine brand, attracting a more diversified clientele and encouraging direct bookings, while promoting the unique experience of the location and its destination.

Prior to the intervention of our social networking agency, the Ksar’s social media presence was limited and unstructured. Content focused mainly on the hotel as a simple stopover, with no real narrative about its world or environment.

The challenge was therefore to transform social networks into a genuine tool for enhancing the value of the site, capable of telling the Ksar Ighnda experience, reinforcing the brand image and positioning the establishment as a destination rather than simply an accommodation.

Solution

Rethinking the site’s digital presence

A social media strategy to establish a brand

As a social networking agency, we devised an editorial approach capable of revealing the full richness of Ksar Ighnda and its surroundings. The content showcases the hotel’s spaces, atmospheres and architectural details, as well as the landscapes and culture of Aït Ben Haddou.

This editorial line tells the story of a territory and positions the hotel as an experience in its own right. Social networks thus become a natural relay for the website and the new photo shoot created for the occasion, while reinforcing the lifestyle image of the place and its ability to seduce international customers in search of authenticity.

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