Dolce digital communication strategy

Digital communication strategy for a hotel opening

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The brand

Dolce by Wyndham Versailles

Services

Webmarketing, SEO, SEA

To visit

dolcehotelversailles.com

Background & brief

Create a new address and establish its visibility

The Dolce Versailles is an upscale establishment conceived as a destination in its own right, at the heart of the Domaine du Montcel in Jouy-en-Josas.

For this opening, everything had to be built: visibility, traffic and acquisition. After creating the website, designed from the outset with an SEO approach, we set up an annual webmarketing support program.

The objective was clear: to establish the brand in its market, reinforce its online visibility and support its marketing with a digital communications strategy combining SEO content and Ads campaigns.

Key figures

+300%

SEO traffic (x4 vs n-1)

in Ads distribution costs

+277%

click-through rate

For a new establishment, visibility cannot be based on the quality of the location alone. Even with a strong offering, a remarkable estate and premium positioning, a new address must first be found, understood and then chosen.

This is the challenge of a digital communication strategy designed from the outset. SEO helps to establish the brand over time, build legitimacy on high value-added queries and capture qualified demand. SEA, on the other hand, accelerates this rise in visibility, reinforces desirability in the face of competition and directly supports sales performance.

In the case of Dolce Versailles, this in-depth work was essential to the emergence of the brand and its long-term development.

Solution

A digital communications strategy designed to grow the brand

Our support is based on a joint approach to SEO and SEA, activated as soon as the site was launched. On the SEO side, we structured the production of optimized content, which quadrupled organic traffic in one year and improved positions on strategic keywords. On the Ads side, we boosted the brand’s visibility and attractiveness in relation to its competitors, with a clear increase in the click-through rate. This performance had a direct impact on sales, while reducing distribution costs from 17% to 8%.

Our support is based on a joint approach to SEO and SEA, activated as soon as the site was launched.

On the SEO side, we structured the production of optimized content, which quadrupled organic traffic in one year and improved positions on strategic keywords.

On the Ads side, we boosted the brand’s visibility and attractiveness in relation to its competitors, with a clear increase in the click-through rate. This performance had a direct impact on sales, while reducing distribution costs from 17% to 8%.

Ksar Ighnda

Bastide de Tourtour