The site’s architecture has been designed to offer an intuitive pathway, enabling users to move naturally from one establishment to another, while maintaining a clear reading of each identity.
Bringing the KV Hotels collectionto life on one site
Background & brief
The KV Hotels collection on a single site
Located in the heart of Verbier, KV Hôtels is an independent hotel group with several hotels, restaurants, bars and spas. A diversity of addresses and experiences to be structured and promoted through a single website, capable of reflecting the group’s universe while facilitating navigation between establishments.
The challenge of this website redesign is twofold: to provide a clear, fluid vision of the Group’s offering, and to reinforce the Group’s brand image.
The redesign aims to unify the Group’s establishments within an intuitive site, streamline navigation, sublimate the existing identity through web design and install an inspiring editorial approach, true to the demands of a premium destination.
Rather than a purely functional showcase site, we imagined an immersive editorial site, designed as a gateway to the world of KV Hotels.
Solution
An overhaul built around 3 pillars
Navigation & fluidity
The site’s architecture has been designed to offer an intuitive pathway, enabling users to move naturally from one establishment to another, while maintaining a clear reading of each identity.
Aesthetics & experience
The web design is based on the group’s existing graphic identity, which we adapted for digital use to create an overall visual consistency that is both elegant and contemporary.
Custom illustrations and animations were integrated throughout the site, acting as a graphic thread and reinforcing immersion in each universe.
Editorial approach: the “Carnet de voyage” travel journal
Conceived as a genuine space of inspiration, dedicated to tourism, the destination and the art of living in Verbier, the Carnet de voyage adopts a very magazine-like style.
This editorial approach nurtures the brand image, engages the user and establishes KV Hotels as a destination player, not just a hotel group.
Hotel de Fleurie