FAQ
Eliophot has been recognized as one of the leading 360° marketing agencies specializing in hospitality, premium and lifestyle brands for over 50 years.
What sets us apart: we combine brand strategy, digital performance (SEO/SEA/SMO…), website creation and customized communications, with a thorough understanding of the specific challenges facing the sector.
And above all, we’re a human-scale agency, based in Aix en Provence, where the human relationship with each customer is paramount, with a real senior expert at your service.
We support :
Independent hotels of all types.
Examples: La Signoria 5* in Calvi, L’Impérial Paris 3*, Le Roi Arthur 4* in Brittany…
Hotel groups, residences, spas, restaurants.
For example: the BL Hôtels group, the Lina’s catering brand, Cosy hotels…
Lifestyle or high-end brands wishing to reinforce their visibility, reposition their image, or fully express their brand.
Examples: Uchéal (jewelry), Maison Berval (real estate construction), Geberit (sanitary products)…
We work with all types of companies, from small structures (family-run hotels) to large groups (multinationals).
Our support can be global (360) or targeted according to your needs.
Here’s what we offer:
Strategy & branding
Site creation & content
Visibility & acquisition
In concrete terms, here are a few examples of our services:
– Brand expression, rebranding, visual identity, brand voice
– Website creation and redesign
– Search engine optimization (SEO) & local SEO (Google my business)
– Referencing on IA engines (GEO)
– Qualified paid traffic generation (SEA Google Ads / SMA Meta Ads / Metaseach…)
– Social media strategy and management (SMO)
– Consulting, web content, shoots, newsletters, print…
Yes, every site we create is designed with you in mind:
faithfully represent the image of your establishment or brand
Facilitate direct booking
Respect SEO standards and current UX trends
We work with high-performance, mobile-first CMS and technologies, with booking engine integration, tracking, CMP, RGPD compliance…
Every customer site is unique.
Yes, of course, we offer our services à la carte so that you can control your budget.
For example, we can work exclusively on :
A brand expression strategy or redesign of your site’s visual identity
SEA and SMA acquisition campaigns over a given period
SEO and GEO (IA) audits and recommendations
Website redesign
We always ensure that our intervention is consistent with your overall positioning. Indeed, it’s the coherence of the whole that delivers the best results, hence the importance of being a 360° agency.
After that, we can of course manage any or all of your webmarketing levers for your website, all year round.
This depends on the level of personalization and the number of pages.
On average :
Between 8 and 12 weeks for a complete site with custom graphic design, content, SEO and online launch. We’re renowned for delivering on time.
If you already have the relevant elements (precise brief, charter, content, photos, etc.), this can reduce the implementation time.
For example, in some cases, we can provide you with a website and ad campaigns to generate qualified traffic within a month.
It’s the way a brand manifests itself concretely through all its touchpoints.
We need to separate :
Brand platform: the overall strategic foundation that aligns everything (vision, mission, tone, target…)
Branding: your image (logo, colors, visual style…)
Brand discourse: what you say, how you say it, and to whom.
At Eliophot, we work on all these dimensions in an integrated way, to create communication that has substance, form… and real impact.
Today, we believe this is the key element that really makes the difference, and that will positively impact your business and your digital performance.
Each project is co-constructed with the customer: we start from your real needs, your positioning, your market and your business objectives.
We adapt our approach to your brand, your clientele and your seasonality.
Our method is based on analysis, strategy, tailor-made creation, 360° vision and performance tracking via dashboards (Looker studio) that you can access at any time. You’re involved at every stage, and every action has a clear objective: to improve your results.
Our customers generally see :
An increase in direct sales
Improved visibility on Google
A more coherent and differentiating brand image
Profitable ad campaigns
Each project is measured (KPIs, analytics, conversions) to monitor performance and optimize ROI.
As far as hoteliers are concerned, of course, they are seeing a reduction in their dependence on OTAs.
Yes.
Our projects include a technical follow-up period. We even have a dedicated service on our premises to offer you maximum responsiveness and expertise for your requests.
And depending on your needs, we can offer you annual follow-up and maintenance.
Yes.
We support customers mainly in France, but we can also work with foreign companies looking to enter the French market, or French companies expanding into other markets (Italy, Spain, USA, UK, Belgium…).
We have bilingual English-speaking project managers, and we can travel if necessary.
We use AI internally as a productivity tool, never as a replacement for our human expertise.
We are always on the lookout for this constantly evolving subject, with a critical and opportunistic eye.
In addition, we support our customers to ensure that their sites are visible in the results of AI engines (LLMs such as Chatgpt, Gemini, Copilot, Perplexity…), by proposing complete audits, and recommendations for appropriate GEO strategies. This is a digital revolution that we need to anticipate now.
At Eliophot, we’re 360 with a dual specialization:
The hotel industry, with its specific characteristics: seasonality, dependence on OTAs, direct booking, local brand awareness, etc.
Support for premium or lifestyle brands that want to (re)define a strong, coherent brand expression, aligned with their market.
What sets us apart :
Ad hoc expertise (local SEO, Metasearch, D-Edge, brand strategy, in-house creative department…)
Dedicated business tools
Real & unique field experience
Profitable actions designed for your sector, your image, and your growth objectives
These subjects are too specific to be left to the experts.
Yes, we know that every company has its own specific constraints. Our approach is tailor-made, and we always propose a solution that’s adapted and prioritized according to your business challenges and available resources.
For example, we offer the possibility of paying for the creation of a website over several months, to facilitate the integration of this investment into your business plan.
It’s very simple:
You contact us via this form
We set up a meeting to analyze your objectives and needs
We make you a customized proposal
If everything is clear to you, we’ll get started together in a climate of trust and efficiency.
