Social networks: how can you maximize your hotel’s visibility and bookings in 2026?
The hotel industry is increasingly competitive: between booking platforms, hotel chains, alternative offers (guest houses, seasonal accommodation…), standing out from the crowd is becoming a decisive challenge. In this context, a well thought-out social networking strategy is one of the most powerful levers for :
boost your reputation and the visibility of your establishment,
create a direct link with your customers – before, during and after their stay – by humanizing your brand,
encourage direct bookings via engaging, authentic and enhanced content, rather than relying solely on external OTAs.
At Eliophot, an agency specializing in hotels and premium/luxury brands, we know that a coherent digital presence (website + social networks + storytelling) is a key differentiating factor.
Before you publish anything, lay the foundations:
Clarify your objectives: awareness, new customer acquisition, loyalty, direct bookings, reputation, etc…
Identify your target audience (business travelers, families, luxury tourism, couples, etc.).
Define your brand positioning: luxury, charm, nature, wellness, local, sustainable… This positioning will guide the tone, the visuals, the type of content.
Not all platforms are created equal: adapt your content to each network.
High-quality photos of the establishment, rooms, common areas, décor, ambience.
Videos (short or immersive) to inspire – lifestyle, relaxation, on-site experiences.
User-generated content: encourage your customers to share their photos, their experiences, with their own hashtag – it’s a powerful lever of authenticity.
Stories, behind-the-scenes posts about the team, brand identity, values.
Blog posts (guides, travel tips, establishment news, special offers…) to feed natural referencing and build loyalty. This is part of a content marketing approach.
Regular, consistent publications: constant frequency (e.g. 1-2 ×/week), to maintain engagement without saturation.
Highlighting your team, behind the scenes, your establishment’s values – this creates an emotional bond with your audience, giving them a reason to adhere to and identify with your brand.
Letting your customers have their say (testimonials, reviews, photos) reinforces your credibility. Customer reviews are very powerful marketing content – share those that highlight the experience.
In the hotel industry, demand varies with the seasons, vacations and events. A good social networking strategy takes these cycles into account: promotions in low season, highlighting the experience in high season, seasonal content, special offers, etc.
Organic presence (posts, storytelling, engagement) is the basis. But to go further – to reach a wider audience, target specific prospects – paid advertising / sponsorship may be necessary.
Analyze performance (engagement, reach, booking rates, interactions, customer feedback). Use these results to adjust your approach: format, frequency, content type, platforms, message.
Dedicated expertise: Eliophot is a 360° agency, specializing in hotels and lifestyle/luxury brands.
Global approach: creation of brand identity, visual identity, website + digital marketing + social networks – a unified, coherent and professional approach.
Concrete proof: projects for clients such as Les Roches Blanches, for whom Eliophot has implemented successful webmarketing and social networking strategies (shootings, sponsorships, attractive content…).
Premium/luxury positioning: know-how adapted to high-end establishments, enabling us to reach a demanding clientele with qualitative campaigns.
By entrusting Eliophot with your social networking strategy, you’ll ensure consistent, high-end, conversion-optimized communication – enhanced visibility, a polished brand image, and greater profitability.
Ready to give your online presence a boost?
Eliophot,
your 360° agency
