The new logo accompanies a genuine brand renewal. Thin, elegant, timeless yet resolutely contemporary, it gives Techno Sound a more refined, statutory expression. Its design rejuvenates the identity without overplaying it, with a controlled presence that speaks naturally to hoteliers, architects and decision-makers in the sector. It places the brand in a more premium universe, consistent with the expectations of high-end hospitality.
Creation of Techno Sound brand identity
Freeing sound, revealing a brand
The brand
Techno Sound
Services
Art direction and graphic design, brand voice, website, content production, media creation
To visit
Techno-sound.frBackground & brief
Structuring the brand to speak the language ofhospitality
Before our intervention, Techno Sound had a singular technology, capable of transforming matter into an invisible sound source, but its brand expression was still heterogeneous.
To address the hospitality market, it was necessary to structure its discourse, clarify its codes and make the technology more legible to demanding targets. The brand needed a coherent brand identity, designed to speak primarily to B2B decision-makers – hoteliers, architects, designers – but also to the final beneficiaries of the experience.
With this in mind, Techno Sound called on our expertise in luxury goods, hotels and restaurants.
Brand
Rethinking brand expression
We supported Techno Sound in a fundamental reworking of its platform of expression. This involved redesigning the logo, defining a graphic charter and creating a complete brand voice. The objective was twofold: to rejuvenate the brand’s image and to lock in a more accessible, coherent and refined discourse. The “liberation of sound” manifesto became the cornerstone.
Website
Telling a different story about technology
We then designed a bespoke website capable of explaining the Techno Sound approach without weighing it down with an overly technical discourse. The site showcases the technology through its sensitive benefits, while telling the story of the brand and its founders. This narrative approach makes the concept more tangible, more human and more desirable, perfectly in line with the brand’s new codes.
Contents
Embodying the brand in images
Finally, we produced the content to give substance to this new brand expression. A brand film presents the concept through the benefit of experience, while an interview with the founder adds to the story and the credibility of the company. In addition, we produced print materials for events, as well as short versions designed for social networks and more immediate use.
Our approach was to think globally. Our starting point was Techno Sound’s core business: not just an innovative technology, but a brand that needed to learn how to make itself obvious. Our observation was clear: without a framework for discourse, everyone was presenting the solution in their own way, at the risk of blurring perception. So we built a 360° support package to align identity, language, design and activation tools. Today, this structuring enables Techno Sound to speak with a single voice, to better address the hospitality market and to make its proposition more accessible, more statutory and more convincing.
Approach
Creation of brand identity & 360° support
The logo
The manifesto
At the heart of our brand voice work, we formulated a founding manifesto around a simple idea: to liberate sound. Previously contained within visible devices, at Techno Sound it becomes an integrated, hushed and natural presence. This manifesto is not only a territory of expression; it also serves as a commercial framework. By standardizing the discourse, it provides teams with a clear, coherent and sharable roadmap.
The brand film
The brand film was conceived as a sensitive teaching tool. Its role is not to provide a technical demonstration, but to make the solution understandable by showing how it changes the experience. By emphasizing the well-being, atmosphere and discretion of integrated sound, it makes Techno Sound more accessible and desirable, while simplifying the appropriation of a complex technological concept.
Uchéal
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