A BtoB communication campaign
The brand
Geberit
Services
Branding, communication, studio
Background & brief
Affirming Geberit’slegitimacy in the washroom market
A long-standing brand in the sanitaryware sector since 1978, Geberit boasts recognized expertise and a high level of trust. With AquaClean, the brand now wants to reinforce its legitimacy in the washroom segment among hospitality professionals.
The challenge was not to enter a market perceived as emerging, but to create a discourse capable of repositioning Geberit as a pioneering and credible player, based on a founding truth: a Swiss innovation, conceived, patented and perfected for over 40 years.
What is often associated with an Asian trend actually has its origins in Switzerland. Innovation born of precision, rigor and long-term vision: values deeply rooted in Geberit’s DNA.
A strong central idea, sober and assertive, allowing Geberit AquaClean to express itself with authority. No excessive demonstration, but a calm, factual and legitimate statement, in the image of a brand that doesn’t need to justify itself.
A coherent brand strategy capable of repositioning Geberit AquaClean in the washroom market.
The campaign reinforces the brand’s legitimacy, unites in-house teams and establishes a lasting image with hospitality players, in line with Geberit’s DNA and history.
The advertising campaign establishes the Geberit AquaClean range as a legitimate and credible solution, speaking to internal sales teams, hoteliers and specifiers alike, with a clear, structuring BtoB approach.
Our brand strategy
Setting up a vision, activating a discourse
Brand film
The AquaClean film was conceived as the centerpiece of the campaign. It presents the cleansing toilet as an unforgettable sensory experience. Through a streamlined narrative, it highlights the benefits of the product applied to hospitality, while subtly reaffirming the brand’s Swiss origins. The content is designed for both internal and external audiences, serving as a common reference for sales teams and partners.
Editorial line & social networks
The campaign continued on LinkedIn, with a precise and coherent BtoB editorial line. Each ad takes up the brand’s fundamentals: rigor, excellence, technological advance. The messages are short and to the point, designed to build brand awareness and establish Geberit AquaClean as an obvious choice in its market.
Digital activation
In addition, several landing pages have been developed for hoteliers and specifiers. These pages structure the message, promote hospitality practices and facilitate contact.
My Mount
Uchéal
