The AquaClean film was conceived as the centerpiece of the campaign. It presents the washing toilet as an unforgettable sensory experience. Through a streamlined narrative, it highlights the product’s hospitality benefits, while subtly reaffirming the brand’s Swiss origins. The content is designed for both internal and external audiences, serving as a common reference for sales teams and hoteliers alike.
Geberit 360 strategy
A BtoBcommunication campaign
The brand
Geberit
Services
Communication campaign, digital campaign activation, advertising film
Background & brief
Affirming Geberit’slegitimacy in the washroom market
A long-standing brand in the sanitaryware sector since 1978, Geberit boasts recognized expertise and a high level of trust. With AquaClean, the brand now wants to reinforce its legitimacy in the washroom segment among hospitality professionals.
The challenge was not to enter a market perceived as emerging, but to create a discourse capable of repositioning Geberit as a pioneering and credible player, based on a founding truth: a Swiss innovation, conceived, patented and perfected for over 40 years.
Insight
An origin as strategic evidence
What is often associated with an Asian trend actually has its origins in Switzerland. Innovation born of precision, rigor and long-term vision: values deeply rooted in Geberit’s DNA.
Brand idea
Innovation doesn't follow trends. It precedes them.
A strong central idea, sober and assertive, allowing Geberit AquaClean to express itself with authority. Not excessive demonstration, but a calm, factual and legitimate statement, in the image of a brand that doesn’t need to justify itself.
Results
An established legitimacy, an assertive voice
A coherent brand strategy capable of repositioning Geberit AquaClean in the washroom market.
The campaign reinforces the brand’s legitimacy, unites in-house teams and establishes a lasting image with hospitality players, in line with Geberit’s DNA and history.
The advertising campaign establishes the Geberit AquaClean range as a legitimate and credible solution, speaking to internal sales teams, hoteliers and specifiers alike, with a clear, structuring BtoB approach.
Our brand strategy
Slogans, positioning and brand activation:
Production and filming: customer experience and benefits
Editorial line & social networks
The campaign continued on LinkedIn, with a precise and coherent BtoB editorial line. Each ad takes up the brand’s fundamentals: rigor, excellence, technological advance. The messages are short and to the point, designed to build brand awareness and establish Geberit AquaClean as an obvious choice in its market.
Digital activation
In addition, several landing pages have been developed for hoteliers and specifiers. These pages structure the message, promote hospitality practices and facilitate contact.
My Mount
Uchéal